Investing in strong marketing strategies in the first phase of blockchain advertising is a critical step to your success. As the owner of a project, you need a professional blockchain advertising agency that can simplify your work. Let’s talk about Factors to consider while choosing a blockchain marketing agency.
1. Experience in the marketing company
It is essential to conduct background checks on available testimonials, case studies, and portfolios. These aspects will shed light on how seriously the crypto promotion company handles its Initial Coin Offering token sale. Also, don’t forget to check the results from previous projects, the strategies used, and most importantly the focus they put on these projects.
2. Keeping up with current trends
Always keep in mind that blockchain technology is constantly evolving. If you don’t care, “ the latest trends can adversely affect your token sales. An example of such a trend is Twitter’s recent move to ban all cryptocurrency ads. On the other hand, if you invest in an agent with outstanding blockchain publicity skills, your token sales will not be affected as they will embark on alternative advertising channels. Viral tokenization is all about quickly adapting to evolving regulations and changes, thus prioritizing customers in a fast-paced environment.
The last thing you want is to have an Initial Coin Offering a tactical strategy that is not yielding the desired results. A marketing plan can be worthless if you can’t track results. That’s why you should focus on what the marketing agency intends to achieve, the strategy to do it, and how much it will spend.
You need to choose a transparent marketing agency with metrics throughout the project. This helps you test the effectiveness of your campaign, thus helping you optimize the sale of the things you’ve already done.
Your potential blockchain advertising agency must practice what they say. For example, you don’t need to hire an agency to talk about the importance of social media marketing. In contrast, their social media accounts have dominated for the longest time. When evaluating marketing agencies, the first thing you should focus on is their social media presence. Search to see if they are online and how well their websites are optimized for search engines.
4. Clarity of in-house and outsourced services
It is essential to check which areas the potential marketing agency specializes in. For example, an outsourced service provider should not be cause for alarm. That shows the agency has matured and is aware of its strengths and weaknesses.
If the agency doesn’t have blockchain messaging expertise, you don’t want them all faking that they have everything under control. Acknowledging that there is a weakness allows them to hire a company that has been thoroughly tested with the necessary skills.
Always ask your blockchain promotion organization for clarification on in-house and outsourced services. If they do disclose this information, they are trustworthy and won’t last long. Although some agents offer all Initial Coin Offering services, it is important to know what they specialize in before proceeding with anything.
If you choose to hire an agency with outsourced services, it must work with the best, most trustworthy, and carefully selected partners. In addition, it must provide professional marketing services, assist you in creating a platform or documentation, and provide legal assistance even if they do not offer services in its portfolio.
5. Your budget
The Initial Coin Offering marketing industry is volatile and prices vary depending on the expertise and expertise of the agent. There is no standard to establish an ideal price range as some agents offer one-stop service while others rely on outsourcing. Some use hourly or weekly payment methods.
Your Initial Coin Offering requires a great marketing strategy and that can take up a lot of your resources. Also, you have to allocate some resources and time to your Initial Coin Offering campaign to attract new investors.
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