Blockchains are changing the way businesses are conducted across a wide range of industries. They can also improve the customer experience and remove barriers preventing loyalty programs from reaching their full potential. Below are some blockchain loyalty programs examples to try for your project.
PixelPlex’s FootballNet is a blockchain-based next-generation loyalty and ticketing platform for clubs and fans worldwide.
Through tailored loyalty-building experiences, FootballNet maximizes revenue opportunities while improving the fan experience. The platform employs gamification techniques to encourage fans to participate in various challenges for rewards, such as blockchain tokens. Some of the platform’s activities include completing quests and quizzes, betting on half-time or full-time scores, watching live streams, and purchasing club merchandise.
Singapore Airlines (SIA) launched KrisPay, the world’s first blockchain-based airline loyalty wallet, in 2018. KrisPay is a blockchain-based version of the airline frequent flyer program KrisFlyer. This program is built around a digital wallet to which money is added in proportion to the number of miles flown. The digital currency can then be used with a network of merchants in various categories, including beauty and retail services.
SIA announced Kris+ in 2020 as “a comprehensive and updated lifestyle and payments system.” The enhanced blockchain-based loyalty program provides even more and better benefits while adding value to ecosystem partners.
Chanticleer Holdings is another blockchain-based loyalty program pioneer. The company owns burger franchises such as Little Big Burger, American Burger Co., and BGR. In 2018, the company collaborated with MobivityMind to create a blockchain loyalty program. Customers who make purchases at any of their restaurants as part of this program will receive cryptocurrency called Mobivity Merit, which can redeem across the restaurant chain.
American Express collaborates with Boxed, a US-based online wholesaler, to create offers that Boxed merchant customers can use in their loyalty programs. When you buy something on Boxed, the blockchain saves the transaction data and triggers a smart contract to create award points in the loyalty system. AmEx created its blockchain loyalty solution using Hyperledger Fabric.
LoyaltT, a global marketplace for the exchange of loyalty points based on blockchain technology, was created by KornChain. The company uses smart contracts to define, automate, and speed up the rewards process. The company’s primary goal is to provide network partner services that reduce their loyalty programs’ administration and personnel costs. KornChain works with small and medium-sized businesses and organizations like the International Airlines Group (IAG). For example, customers of local coffee shops can use their rewards on a British Airways flight.
Traditional loyalty programs have many advantages over blockchain loyalty programs. They lower operational costs, improve security, increase flexibility, and create opportunities for business innovation. The primary barrier to blockchain loyalty programs examples adoption is the high upfront costs associated with their infrastructure and development. These constraints can be overcome by implementing solutions that save money in the long run. If you are interested in full-service blockchain development solutions, contact SmartOSC.
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